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GENTLE AND SAFE FOR ALL HAIR TYPES The Safest Way to: * Eliminate Curl and Frizz * Add Incredible Shine * Rejuvenate Hair * Reduce Morning Prep Time Formaldehyde Free
Are you dreaming of silky smooth hair that stands up to the elements - especially rain and the humidity of the dog days of summer?
Are you dreaming of a treatment that will nourish and condition your hair naturally - without harsh chemicals - while it's reducing curl?
Are you dreaming of being able to do your color on the same day as your straightening?
Wouldn't you LOVE an affordable, safe way to achieve your dream hair?
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Now you CAN have the hair of your dreams - SAFELY - without the use of harsh chemicals! SunPure Straight Keratin Treatment eliminates frizz and curl while revitalizing and conditioning the hair. In fact, it's SO GENTLE and SAFE that it can be applied the same day after a hair color service without any damage or breakage to the hair! It will provide an extra conditioning service for your client who will leave the salon a new person!
Because of breakthrough technology developed right here in America, SUNPURE STRAIGHT KERATIN TREATMENT has created a formaldehyde free smoothing formula that provides high performance smoothing in a safe and natural process. We use only the highest quality natural keratin - and when it comes to reducing curls and frizz, it's all about the keratin. The keratin used in our formulation gradually and gently penetrates more deeply into the cuticle than any other keratin. At the same time it fuses with and encapsulates the hair cuticle which guarantees longer lasting results. Because of this, our formula penetrates from the inside as well as the outside of the hair cuticle, thus enabling the hair to retain its straight finish from the flat iron while repairing and sealing the cuticle structure of the hair. The results are better smoothing with a natural, healthier (for both client and hair professional) process.

In addition to being so much safer than harsh chemical treatments, SunPure Straight Keratin Treatment leaves hair healthy because keratin is a natural conditioner. Our gentle formula is also enriched with botanical vitamins from plants, apple pulp and vanillin.
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SunPure Straight has the unique ability to fuse keratin to the existing structure of the hair. Because it fuses keratin into the hair cuticle and onto the outer layer of the hair, it enables the hair to retain its new straight finish and repairs and seals the cuticle at the same time.
SunPure Straight contains two keratin compounds.
The first is human derived keratin, whose smaller molecular diameter allows a deeper penetration of the keratin into the cuticle structure.. In essence, it replaces the inter-cellular cement - polypeptide bonds - damaged by chemical services and environmental effects.
The second keratin is botanical keratin which has a larger molecular diameter, and fuses to the outer layer of the hair, sealing the cuticle and creating luminescent shine.
Together, these keratins provide an unsurpassed straightening, damage control and shine to the finished hair.
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* Lasts up to four months; * Has NO animal by-products; * Has NO formaldehyde; * Uses only the purest and highest quality keratin; * Enriched with vitamins derived from plants, such as apple pulp and vanillin; * SO GENTLE that hair can be straightend AND colored or highlighted the same day!
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SunPure Straight can be used on all hair types, including chemically treated, colored, permed, relaxed, highlighted and/or bleached hair.
SunPure Straight not only smooths, but also repairs damaged hair through the use of the natural conditioner, keratin. It is also enriched with vitamins from plants such as apple pulp and vanillin, which leave the hair silky smooth with a gloriously brilliant shine.
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* SunPure Straight straightens without the use of harsh chemicals and * SunPure Straight repairs damaged hair naturally, leaving it silky smooth and with a brilliant shine.
Finally!!! with SunPure Straight you CAN give your clients the hair that until now they thought was only a dream!
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Two in-salon products and six at-home maintenance products.
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Clarifying Shampoo: Cleanses the hair while preparing the cuticle to receive the keratin treatment.
The Keratin Treatment itself: Applied and hot-ironed into the hair to condition, elimate frizz and reduce curls.
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Using the right maintenance products is the next step in insuring that the client's hair treatment is as long-term as possible.
Once the client has received a keratin treatment, it is highly recommended that they use products that are gentle, free of sulfates, parabens and sodium chlorides. Our complete maintenance system contains the Advance Nourishing Shampoo, Conditioner, plus two powerful styling tools, the Finishing Serum and Smoothing Balm.
These products have been specially formulated to replenish the keratin applied during the straightening process and lost on a daily basis. Other shampoos contain sulfites which will remove the keratin from the hair. SunPure Straight at-home maintenance products must be used regularly to maintain the smoothness and silky condition of the hair for the maximum time possible. They are THE Must Use products!
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Be the first to offer this breakthrough service in your area! Call us today at (888) 786-5869 for information on where you can buy this outstanding, innovational product. We are standing by, ready to answer all your questions.
You CAN Increase your clientele and existing customer loyalty!
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