SunPure Straight is a revolutionary treatment. It is not a permanent straightener.

SunPure Straight is a revolutionary treatment. It is not a permanent straightener.

With SunPure Straight your clients' hair will stay silky smooth and straight from 12 to 15 weeks.

SunPure Straight is a revolutionary treatment. It is not a permanent straightener.

With SunPure Straight your clients' hair will stay silky smooth and straight from 12 to 15 weeks.

SunPure Straight contains no thio or lye. Since there are no harsh chemicals in SunPure Straight, there is no risk of chemical damage to the hair.

SunPure Straight is a revolutionary treatment. It is not a permanent straightener.

With SunPure Straight your clients' hair will stay silky smooth and straight from 12 to 15 weeks.

SunPure Straight contains no thio or lye. Since there are no harsh chemicals in SunPure Straight, there is no risk of chemical damage to the hair.

NO! SunPure Straight is formaldehyde free.

SunPure Straight is a revolutionary treatment. It is not a permanent straightener.

With SunPure Straight your clients' hair will stay silky smooth and straight from 12 to 15 weeks.

SunPure Straight contains no thio or lye. Since there are no harsh chemicals in SunPure Straight, there is no risk of chemical damage to the hair.

NO! SunPure Straight is formaldehyde free.

On average, about 2 fl. oz. ~ Because of the high quality of keratin used by SunPure Straight, less product does more!

SunPure Straight is a revolutionary treatment. It is not a permanent straightener.

With SunPure Straight your clients' hair will stay silky smooth and straight from 12 to 15 weeks.

SunPure Straight contains no thio or lye. Since there are no harsh chemicals in SunPure Straight, there is no risk of chemical damage to the hair.

NO! SunPure Straight is formaldehyde free.

On average, about 2 fl. oz. ~ Because of the high quality of keratin used by SunPure Straight, less product does more!

Generally, eight to ten clients, depending on the length and density of their hair.

The process should take between 2 to 2 ½ hours.

The process should take between 2 to 2 ½ hours.

No. The new application will be applied onto the entire hair shaft.

The process should take between 2 to 2 ½ hours.

No. The new application will be applied onto the entire hair shaft.

No. SunPure Straight is a natural, keratin-based product and will only enhance the condition of the hair.

The process should take between 2 to 2 ½ hours.

No. The new application will be applied onto the entire hair shaft.

No. SunPure Straight is a natural, keratin-based product and will only enhance the condition of the hair.

Anyone who desires gloriously smooth, brillantly shiny hair!

The process should take between 2 to 2 ½ hours.

No. The new application will be applied onto the entire hair shaft.

No. SunPure Straight is a natural, keratin-based product and will only enhance the condition of the hair.

Anyone who desires gloriously smooth, brillantly shiny hair!

SunPure Straight can be used on all hair types. The directions will vary depending on the type and condition of the hair.

The process should take between 2 to 2 ½ hours.

No. The new application will be applied onto the entire hair shaft.

No. SunPure Straight is a natural, keratin-based product and will only enhance the condition of the hair.

Anyone who desires gloriously smooth, brillantly shiny hair!

SunPure Straight can be used on all hair types. The directions will vary depending on the type and condition of the hair.

Yes. In fact, you can do both services the same day. Simply apply the SunPure Straight treatment after your color service.

The process should take between 2 to 2 ½ hours.

No. The new application will be applied onto the entire hair shaft.

No. SunPure Straight is a natural, keratin-based product and will only enhance the condition of the hair.

Anyone who desires gloriously smooth, brillantly shiny hair!

SunPure Straight can be used on all hair types. The directions will vary depending on the type and condition of the hair.

Yes. In fact, you can do both services the same day. Simply apply the SunPure Straight treatment after your color service.

Yes. Absolutely!

Clients must wait three to four days before shampooing hair. Waiting four days will provide maximum results.

Clients must wait three to four days before shampooing hair. Waiting four days will provide maximum results.

Not during the first four days after the treatment.

Clients must wait three to four days before shampooing hair. Waiting four days will provide maximum results.

Not during the first four days after the treatment.

As often as every four to six weeks, if desired.

Clients must wait three to four days before shampooing hair. Waiting four days will provide maximum results.

Not during the first four days after the treatment.

As often as every four to six weeks, if desired.

Clients must wait three to four days before shampooing hair. Waiting four days will provide maximum results.

Not during the first four days after the treatment.

As often as every four to six weeks, if desired.

Clients must wait three to four days before shampooing hair. Waiting four days will provide maximum results.

Not during the first four days after the treatment.

As often as every four to six weeks, if desired.

Vanillin.

Clients must wait three to four days before shampooing hair. Waiting four days will provide maximum results.

Not during the first four days after the treatment.

As often as every four to six weeks, if desired.

Vanillin.

Vanillin is produced from the vanilla bean which is a natural plant that grows mainly on the island of Madagascar. It is the second most expensive spice in the world! - Saffron is the first. Vanillin is an FDA approved food preservative.

Clients must wait three to four days before shampooing hair. Waiting four days will provide maximum results.

Not during the first four days after the treatment.

As often as every four to six weeks, if desired.

Vanillin.

Vanillin is produced from the vanilla bean which is a natural plant that grows mainly on the island of Madagascar. It is the second most expensive spice in the world! - Saffron is the first. Vanillin is an FDA approved food preservative.

We have been asked many times if our product, SunPure Straight, contains aldehyde. To clear up this confusion, we want to emphasize that Aldehyde is not a compound by itself. It is the name of a class of compounds known as the Aldehyde Group. This group identifies organic compounds which contain a terminal carbonyl group (i.e. chemical fromula O==CH-). That is all! No product can contain aldehyde.

Clients must wait three to four days before shampooing hair. Waiting four days will provide maximum results.

Not during the first four days after the treatment.

As often as every four to six weeks, if desired.

Vanillin.

Vanillin is produced from the vanilla bean which is a natural plant that grows mainly on the island of Madagascar. It is the second most expensive spice in the world! - Saffron is the first. Vanillin is an FDA approved food preservative.

We have been asked many times if our product, SunPure Straight, contains aldehyde. To clear up this confusion, we want to emphasize that Aldehyde is not a compound by itself. It is the name of a class of compounds known as the Aldehyde Group. This group identifies organic compounds which contain a terminal carbonyl group (i.e. chemical fromula O==CH-). That is all! No product can contain aldehyde.

Yes. Its chemical name is 3-methoxy-4-hydrobenzaldehyde.

Clients must wait three to four days before shampooing hair. Waiting four days will provide maximum results.

Not during the first four days after the treatment.

As often as every four to six weeks, if desired.

Vanillin.

Vanillin is produced from the vanilla bean which is a natural plant that grows mainly on the island of Madagascar. It is the second most expensive spice in the world! - Saffron is the first. Vanillin is an FDA approved food preservative.

We have been asked many times if our product, SunPure Straight, contains aldehyde. To clear up this confusion, we want to emphasize that Aldehyde is not a compound by itself. It is the name of a class of compounds known as the Aldehyde Group. This group identifies organic compounds which contain a terminal carbonyl group (i.e. chemical fromula O==CH-). That is all! No product can contain aldehyde.

Yes. Its chemical name is 3-methoxy-4-hydrobenzaldehyde.

Imidazolidinyl Urea is an antimicrobial preservative used in cosmetics and other personal care products and is present SunPure Straight in this capacity alone. It can also be used as a preservative system and is, in fact, one of the most widely used preservative systems in the world. When a product containing water is changed from a liquid to a gas, imidazolidinyl urea releases formaldehyde only if formaldehyde is present in the product. Since there is no formaldehyde in the SunPure Straight formula, there can be no release of it!

Clients must wait three to four days before shampooing hair. Waiting four days will provide maximum results.

Not during the first four days after the treatment.

As often as every four to six weeks, if desired.

Vanillin.

Vanillin is produced from the vanilla bean which is a natural plant that grows mainly on the island of Madagascar. It is the second most expensive spice in the world! - Saffron is the first. Vanillin is an FDA approved food preservative.

We have been asked many times if our product, SunPure Straight, contains aldehyde. To clear up this confusion, we want to emphasize that Aldehyde is not a compound by itself. It is the name of a class of compounds known as the Aldehyde Group. This group identifies organic compounds which contain a terminal carbonyl group (i.e. chemical fromula O==CH-). That is all! No product can contain aldehyde.

Yes. Its chemical name is 3-methoxy-4-hydrobenzaldehyde.

Imidazolidinyl Urea is an antimicrobial preservative used in cosmetics and other personal care products and is present SunPure Straight in this capacity alone. It can also be used as a preservative system and is, in fact, one of the most widely used preservative systems in the world. When a product containing water is changed from a liquid to a gas, imidazolidinyl urea releases formaldehyde only if formaldehyde is present in the product. Since there is no formaldehyde in the SunPure Straight formula, there can be no release of it!

Formaldehyde is a chemical compound whose formula is H2CO. As you can see, its terminal is carbonyl, therefore it falls into the aldehyde group. It is the simplest aldehyde and as such is very inexpensive. Aqueous solutions of formaldehyde are referred to as formalin, more commonly known as formal. The first syllable 'form' gives its name to the specific aldehyde - thus, in this case, formaldehyde.