Thanks to breakthrough technology developed right here in America, SunPure Beauty has been able to create a high performance formula that provides smoothing in a safe and natural process. We use only the highest quality natural keratin - and when it comes to reducing curls and frizz, it's all about the keratin. The keratin used in our formulation gradually and gently penetrates more deeply into the cuticle than any other keratin. At the same time it fuses with and encapsulates the hair cuticle which guarantees longer lasting results. Because of this process, our formula penetrates the inside as well as the outside of the hair cuticle, thus enabling hair to retain its straight finish from the flat iron while repairing and sealing the cuticle structure of the hair with Monoi Oil. The results are better smoothing with a natural, healthier (for both client and hair professional) process.